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11. Big Data in society

11. Big Data in society

One application of big data within society is tailoring specific ads or sites etc to the public based on past search results or views. Netflix is a prime example of this. Netflix uses a person's previously watched films and shows and suggests content it thinks would be perfect for that user. for example, if a user watched a nature documentary, Netflix would use this to suggest other nature documentaries to watch.

Social media platforms are also an example of Big data being used in society. take Facebook. Every user on Facebook will upload or share countless amount of pictures and videos, all of which can be analysed by companies and can even allow companies to target a user based on things like age or race. 

https://www.mentionlytics.com/blog/5-real-world-examples-of-how-brands-are-using-big-data-analytics/

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