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9. Big Data in Business

9. Big Data in Business

Big data analytics are used in business any many different situations to aid the company by either saving time, money or both.

Fast food chains have began using big data to aid their business in areas such as their drive-through lanes, namely McDonald and Burger King. The restaurants are using big data to monitor the length of the queues and change the menu items appearing accordingly. For example, if the line is really long the menu will suggest items that are easier and faster to prepare. but if the line is short then the menu will adjust to show the fancier more appealing items on the menu. This adaptation hopes to make people choose easier to prepare food at busier times as this is what will be shown to them on the menu.

https://www.datapine.com/blog/big-data-examples-in-real-life/

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