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5. Value of data

5. Value of data


The Big Data market was worth approximately $125B in 2015, and has likely grown a lot since that time. That’s a measure of how much companies were investing in Big Data, not how much value they were deriving from it. However, it provides a sense of just how much companies are pouring in to data operations. 

In 2013, analysts predicted that the "Return on Investment" of investment in Big Data would increase from 50 cents per dollar invested at that time to $3.50 per dollar in three to five years’ time./
Better use of data analytics by marketers can improve "ROI" by around 10-20%. Since companies typically spend roughly $1T total on marketing efforts, that means they can save between $100B and $200B through Big Data. 

A 2010 investigation of the Fortune 1000 companies at the time found that the middle-range companies in the group could gain $255M every year through incremental improvements in data effectiveness.


http://blog.syncsort.com/2017/03/big-data/quality-data-big-data-worth

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